Reebok CrossFit Graphic Direction FW13

2015
Art Direction, Graphic Design, Print Design
CrossFit begins with a belief in fitness. The aim of CrossFit is to forge a broad, general and inclusive fitness. It is a program that will best prepare trainees for any physical contingency — not only for the unknown, but for the unknowable. CrossFit is also the community that spontaneously arises when people do these workouts together. In fact, the communal aspect of CrossFit is a key component of why it’s so effective. 
 
I was fortunate enough to be a part of Reebok's partnership with CrossFit for a number of years working as a graphic designer at Reebok. The process work below is a small cross-section of some of the graphic and creative direction I worked on for the FW13 season of CrossFit apparel, footwear, and graphics.
 
 
PHOTOS OF FINAL CROSSFIT PRODUCT (APPAREL & FOOTWEAR)
 
CrossFit athlete Josh Bridges wearing a tee from the collection I worked on:
Example of how the graphic direction applied to footwear as a PU molded overlay:
CONCEPT AND ART DIRECTION
The following section are some initial concept sketches and ideas for how graphics could play an integral and functional part of CrossFit Apparel:
Photoshop mock-ups of some initial graphic direction:
The final graphic and color application for men's and women's compression wear:
GRAPHICS (FOOTWEAR & PATTERNS)
Additional logos and t-shirt graphics:

You may also like

Snatch Blu-Ray DVD Steelcase Art
2014
Graphic Design, Illustration
Honut
2015
Character Design, Graphic Design, Illustration
Nothing Ever Ends
2012
Digital Art, Graphic Design, Illustration
Some Assembly Required
2012
Graphic Design, Illustration, Print Design
"Booty Trap Treasure Map" (The Goonies)
2015
Digital Art, Graphic Design, Illustration
Official Mattel Food Fighters Screen-Prints
2015
Character Design, Graphic Design, Illustration
Reebok x NFL Footwear
2015
Art Direction, Graphic Design, Product Design
Monumentour
2014
Digital Art, Graphic Design, Illustration
Reebok Spartan Race Graphic Tees FW13
2015
Art Direction, Graphic Design, Illustration
Milk Movie Poster
2017
Graphic Design, Illustration, Art Direction
Back to Top